Finally we had time to compile all the questions we ever had to ask our client prior taking on a design job. I also added some of the questions that have been circulating around the internet for ages, some of them were pretty crucial as we ended up asking them anyway but in much later stage, and it was, um, stressful!
So there you go, the Questionnaire for a Web Designer, feel free to use it for your projects or fill it and sent it to us if you want us to do some work with you:
Project Questionnaire: Web design and branding
To help us to create an accurate response to your enquiry, please complete this project sheet. Don't be put off. It's not that long, but asks some important questions, so we can get an idea of what it is you need.
Once you're done, be sure to email it to email@example.com.
Answer each of the questions as best you can, and skip any that are not relevant.
What is the name of your company, your website and the current/intended URL web address?
Describe your company and the concept, product or service your site will provide.
Who are the main contacts for this project? Who has the final approval?
(Please list names, email addresses and phone numbers)
When do you expect the project to start and when does it need to be completed? Are there specific reasons for these dates? (tradeshow, product launch, end of year budget)
Your budget dictates how much time we can devote to your website. What is the budget for this project?
Design and Branding
Please fill in and send back to us with any current logos or examples of your current branding along with other new images or photos that will be used later.
Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
Who are your target audience?
What is there about you and your background that sets you apart for a special (niche) group of potential customers? If any.
What design services are you after (logo, business cards, letter head, envelops. Calendar, posters, promotion booklets)
What adjectives could best describe your intended logo?
Where will your logo be used primarily ?
Are there any 3d party logos that appeal to you and why?
Do you currently have any corporate colours?
Do you have any other colours in mind for the design?
Please list a few websites that you like the look of and explain why.
Please comment on what you like/dislike about some of your competitors websites.
On your website homepage, what do you feel is most important for the customer to notice first?
Are there any particular parts of the website that you would like to draw customers to?
What are the key things you would like to achieve with your website design? (higher sales, better brand image, easily navigational information etc.)
How much time will you be able to spend online, responding to inquiries that come in via your website? Once a day? Several hours a day?
Do you need a Customer Relationship Management (CRM) system? If so, can you list the kind of features you will need? (updatable news, clients database, automatic newsletters)
Do you need integration with any of the social network application? (Facebook, Twitter etc)
What features should be used on your website (contact form, pictures, video, etc.)?
What do you NOT want on your site in terms of text, content, color, graphic elements?
Who will be responsible for maintaining the website and how much time he or she would have for it?
If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
Other than what search engines will produce, what methods do you have in mind to spread the word about your website?
We've tried to keep this questionnaire as general as possible, but every project is unique. Here is your chance to add any extra information you think will be helpful.